The early kickoff of the 2019 Women's World Cup
final on U.S. television cut deeply into the audience that watched the USA beat the Netherlands, 2-0, on Fox as compared to the audience for the 2015 final in Canada.
The match, which kicked off at 11 a.m. ET, averaged 14,271,000 viewers across Fox and streaming services, down from 25,400,000 viewers on Fox for the 2015 Women's World Cup final between the USA and Japan in Vancouver that kicked off at 7 p.m. ET.
The audience for USA-Netherlands final was more for than for any soccer match on a single U.S. network since the 2015 final, including the 2018 World Cup final between France and Croatia that drew 11,441,000 viewers for a similar kickoff time.
Two of the seven U.S. matches played in France outdrew similar matches four years ago --
USA-Chile (a group-stage record of 5,408,000) and France-USA (a quarterfinal record of 6,335,000).
2019 Women's World Cup:
AVG. MATCH (NETWORK)
2,720,000 Game 1: USA-Thailand (Fox)
5,408,000 Game 2: USA-Chile (Fox)
3,880,000 Game 3: USA-Sweden (Fox)
3,349,000 Game 4: USA-Spain (FS1)
6,335,000 Game 5: USA-France (Fox)
7,386,000 Game 6: USA-England (Fox)
14,271,000 Game 7: USA-England (Fox)
2015 Women's World Cup:
AVG. MATCH (NETWORK)
3,311,000 Game 1: USA-Australia (FS1)
4,492,000 Game 2: USA-Sweden (Fox)
5,043,000 Game 3: USA-Nigeria (Fox)
4,720,000 Game 4: USA-Colombia (FS1)
5,736,000 Game 5: USA-China (Fox)
8,400,000 Game 6: USA-Germany (Fox)
25,400,000 Game 7: USA-Japan (Fox)
Note: TV only.
-- The match drew a metered market rating (percentage of all TV households) of 10, down from 15.2 in 2015, and a share of 27, the same share as in 2015. (The share is the percentage of all TV households watching TV so a lower rating with the same share reflects how much fewer households were watching in the morning and early afternoon.)
These are the viewerships and shares in major European markets:
NPO1 (Netherlands), 5,500,000 million viewers, 88 share
TF1 (France), 5,260,000 viewers, 41 share
ARD (Germany), 5,100,000 viewers, 28 share
-- As a lead-in to Sunday's Atlanta United-New York Red Bulls match, the Women's World Cup boosted the viewership for the MLS match on Fox to 1.6 million viewers, making it the most-watched MLS match on English-language TV since 2004.
-- The Gold Cup final averaged more than 3 million viewers on FS1 and streaming sources: 2.88 million on FS1 alone, up 62 percent over 2017 final (USA-Jamaica) and 252 percent over the 2015 final (Mexico-Jamaica).