What They're Saying: Becca Roux

“In 2015, the licensing revenue was $0 to the Players Association. Now we're on pace for $1 million this year. That's a huge difference, but we're still barely scratching the surface. We had no sales data going into this World Cup to attract these licensees and get on the floor of these major retailers, but it has done well.”

-- Becca Roux, the USWNT Players Association executive director, on controlling the image rights of the players through licensing deals, which was negotiated in the collective bargaining agreement reached with U.S. Soccer in early 2017. They have signed 26 licensing agreements for the sale of shorts, bobbleheads and the covers of Wheaties boxes, among other things. (Yahoo Sports)
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