Julio Serrano named Chair of United Soccer Coaches' Latino Coaches Advocacy Group

United Soccer Coaches has appointed Julio Serrano  of Illinois as the new Chair for its Latino Coaches Advocacy Group. Serrano, a member of Illinois Youth Coaching Staff and the Director of Coaching at Heart of the City  in Waukegan, Illinois, will create from the Latino coaches’ community a team to identify the needs of the membership and advocate on their behalf. He will also represent Latino coaches as a member of the United Soccer Coaches Advocacy Council.


“I’m excited to get started in this role as the Latino Coaches Advocacy Chair," said Serrano in a United Soccer Coaches press release. "As the son and spouse of Mexican immigrants, I feel I can personally speak and relate to many issues involving our Latino communities. I am committed to supporting the association’s purpose and to become a driving force as we move forward in helping our membership reach their goals. I look forward to helping facilitate, create and sustain learning environments in which all coaches feel that they belong and that they can learn and thrive.”

Serrano has served as a coaching education instructor with several state associations, an assistant coach at Cañada College, Director of Match Analysis for JASA RWC in Redwood City, California, Youth Development Coach with the Palo Alto Soccer Club in California and was the girls varsity coach at Half Moon Bay High School in Northern California.

“Advocating for coaches is a core pillar of United Soccer Coaches,” said CEO Lynn Berling-Manuel. “It’s a happy coincidence that Julio’s appointment also takes place as we honor the legacy of the Latino community in the United States during Hispanic Heritage Month. We are excited to have him in this role.”

Representatives from the 13 different United Soccer Coaches Advocacy Groups -- professional, college men, college women, high school boys, high school girls, youth, black coaches, disabilities allies, faith-based Coaches, Latino coaches, LGBT & allies, Native American Coaches, women coaches -- plus the Advocacy Council Chair comprise the Advocacy Council.

“I’m thrilled to have Julio Serrano join the United Soccer Coaches Advocacy Council,” said Council Chair Sue Ryan. “This is an exciting time for the Latino Coaches Advocacy Group and I feel that with his personal and coaching experiences, Julio is the perfect choice to lead this group forward.”

3 comments about "Julio Serrano named Chair of United Soccer Coaches' Latino Coaches Advocacy Group".
  1. Ric Fonseca, October 14, 2019 at 3:09 p.m.

    Coach Julio, FELICIDADES!!! If you need "una manita... aqui estamos en el Sur de California"  And I am sure that you can and will, more than likely reach out to some other Coaching "Colegas" up in your neck of the woods.  And if necessary, you can reach me through this source.... just ask Lynn Berling and or Mike Woitalla.  Mucha y Buena suerte!!!
    Ric fonseca

  2. R2 Dad, October 14, 2019 at 11:41 p.m.

    Good appointment for USSF. This is a good start. 
    If I read between the lines, it sounds like Julio moved to Chicago from CA-North for this job. Which is fine, but part of the benefit of hiring him is his experience in Latino communities in places like Redwood City and East Palo Alto. Would it have been so hard to have him continue living there and Skype in for weekly call-ins, like they do in private industry? What is so crucial to the job that he has to be stone's throw from Soccer House? I would love to hear a public explanation from any USSF administrator on this matter that doesn't result in laughter. 

  3. Ron Frechette, October 15, 2019 at 10:35 a.m.

    R2 Dad - I think you missed the point, Coach Julio is not being appointed to USSF, but for United Soccer Coaches - Different Orginizations.
    Glad to see that United Soccer Coaches is trying to fill in the gaps that USSF is not understanding...
    Wishing Coach Julio the best with the bridging of Latino communities with the current main-stream soccer estiblishments.

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