What They're Saying: Sam Jeffery

“Of course, this is to capitalize commercially but it is also to do something pioneering for us. We are never going to be Manchester United and break Asia or the USA totally. But in this one small region of Europe, of the world, we have this superstar and we have the opportunity to go and do it.”

-- Norwich City head of commercial operations Sam Jeffery on the promotions the English club planned around Helsinki -- a pop-up shop in a shopping center and post-match “Pukki Party” for 2,000 people at a downtown nightclub -- for its Finnish star, Teemu Pukki, on Friday night. Finland beat Liechtenstein, 3-0, with two Pukki goals to qualify for Euro 2020, ending a run of 32 failed qualifying campaigns for the World Cup or European Championship. (The Athletic)
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