Univision's domination of soccer
viewership in the United States is well known.
Univision Communications reported that the Univision networks -- Univision, UniMas and Galavision -- combined with Spanish-language sports television channel TUDN to generate approximately 50 percent of all soccer viewership in the United States in 2019.
The big draw: Liga MX, the most-watched soccer league, averaging 737,000 total viewers on Univision networks.
The power of Univision extended to the U.S. men's national team, which averaged 947,500 viewers for six games over the last five months of the 2019 season.
The Spanish-language viewerships were more than triple the average for the men or women on English-language television (ESPN2 and FS1) in the same period. The largest audience was -- no surprise -- 2.7 million for the U.S. men's 3-0 loss to Mexico in a friendly that aired on Univision in early September.
But even if you threw out the viewership for the USA-Mexico game, the other five men's games on Univision or UniMas averaged more than twice the men or women did on English-language television.
The Univision viewerships are responsible for the huge difference in the average audiences for the men's and women's national teams. While they drew almost equal viewerships on English-language television for the last five months of 2019, the men drew more than four times the viewership when the English- and Spanish-language viewerships are combined.
Univision aired only four of the seven U.S. women's national team games and only one on one of the three Univision networks.
The U.S. women's national team played seven games -- five as part of the Victory Tour -- after winning the 2019 Women's World Cup. In 2015, it played nine games on the Victory Tour -- a 10th game in Honolulu was cancelled -- after winning the World Cup in Vancouver.
The average of almost 274,000 for the seven post-World Cup games on English-language television in 2019 was down 20 percent compared to the average of more than 342,000 for the nine post-World Cup games on English-language television in 2015.
USMNT (TV viewerships, August-November 2019)
1. USA-Mexico (Sept. 6), 3,086,000 (FS1, 386,000, Univision 2,700,000)
2. USA-Uruguay (Sept. 10), 1,445,000 (FS1, 245,000, Univision 1,200,000)
3. USA-Canada (Nov. 15), 854,000 (ESPN2, 352,000, UniMas 502,000)
4. USA-Canada (Oct. 15), 817,000 (ESPN2, 323,000, UniMas 494,000)
5. USA-Cuba (Nov. 19), 692,000 (FS1 233,000, UniMas 459,000)
6. USA-Cuba (Oct. 11), 487,000 (FS1, 157,000, UniMas 330,000)
USWNT (TV viewerships, August-November 2019)
1. USA-Ireland (Aug. 3), 359,000 (ESPN2, 319,000, Galavision 40,000)
2. USA-Portugal (Sept. 3), 342,000 (ESPN2, 342,000, no Spanish-language TV)
3. USA-South Korea (Oct. 6), 319,000 (ESPN, 319,000, no Spanish-language TV)
4. USA-Costa Rica (Nov. 10), 302,000 (ESPN2: 273,000 / TUDN: 29,000)
5. USA-Sweden (Nov. 7), 296,000 (FS1: 268,000 / TUDN: 28,000)
6. USA-South Korea (Oct. 3), 226,000 (FS1, 172,000 TUDN 54,000)
7. USA-Portugal (Aug. 29), 224,000 (FS1 224,000, no Spanish-language TV)