Saturday's MLS Cup between the Columbus Crew and Seattle Sounders attracted 1,530,000 viewers on FOX and UniMas, up 20 percent from the 1,270,000 viewers for MLS Cup 2019 between Seattle and Toronto FC.
Fox delivered 1,071,000 viewers, up 30 compared to the audience for MLS Cup 2019 on ABC. The broadcast is third most-viewed MLS Cup on English language since 2010.
All four comparable rounds of the MLS playoffs registered year-over-year increases for the English-language broadcasts:
2020 vs. 2019 (English-language)
Conference round one: +54%
Conference semifinals: +54%
Conference final: +5%
MLS Cup: +30%.
Saturday's match, won by Columbus, delivered 459,000 viewers on Spanish-language UniMas, up 2 percent vs. 2019 MLS Cup on Univision and up 137 percent vs. 2018 MLS Cup on UniMas.
This year's broadcast benefited from airing in prime time. The 2019 final aired on Sunday afternoon, going up against the NFL.