Alianza de Futbol and JUGOtv sold to For Soccer Ventures

Alianza de Futbol, which provides showcase and grassroots soccer opportunities in the Hispanic soccer community, and its media arm, JUGOtv, have been sold to For Soccer Ventures, Rich Graham’s organization that is investing in soccer properties.

Alianza de Futbol was founded by Brad Rothenberg and Richard Copeland in 2004 with an emphasis on providing soccer opportunities for players outside of the traditional U.S. club system with identification tournaments attended by U.S. and Mexican club and national team scouts and more traditional tournaments for youth and adults. Its programs have garnered considerable corporate support.

“The future of soccer in America is so bright, and we’re thrilled to be joining FSV on their mission to ensure all communities are part of that future," said Joaquin Escoto, Alianza de Futbol's managing director. "FSV are the perfect partners to help amplify our impact in bringing the Hispanic community closer to the most important organizations in American soccer.”

Alianza de Futbol and JUGOtv were recently owned by Relevent Sports.

“As we set about our mission to transform soccer in America," said Graham, "we began identifying the entities and the stakeholders who’d been doing it successfully for years. Alianza de Futbol and JUGOtv are the benchmarks for creating a more inclusive American soccer community. As part of FSV, we hope to bring these organizations closer to the fold with our partners, offering even greater opportunities for Hispanic soccer players in the U.S. and establishing a richer and more robust soccer community for everyone.”

Graham is best known as an investor in MLS's Philadelphia Union and his work in launching YSC Academy, the Union's successful residential and educational program. For Soccer Ventures was launched a year ago with $50 million in funding. Its platforms group traditional soccer properties like youth clubs and tournaments along with new soccer media companies and platforms.

1 comment about "Alianza de Futbol and JUGOtv sold to For Soccer Ventures".
  1. R2 Dad, December 22, 2020 at 2:32 p.m.

    Transaction terms were not disclosed. I don't know how much traded hands, but investment in turn requires Return On Investment. How is the new entity going to generate returns? The entire premise of Alianza de Futbol was to provide opportunities to kids without resources, so it was like a non-profit in that regard. How will the business model change now, and will the primary goal be marginalized in the hunt for profitability? Plus, this is owned and run by a bunch of gringos.

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