Commentary

President Cindy Parlow Cone's challenge: steer USSF's factions toward trust

Agenda item No. 1 for Cindy Parlow Cone  in the last year of her U.S. Soccer presidential term: Build trust.

The marquee controversies -- diversity, lawsuits, representation, player development -- can be at least partially addressed with those two simple words.

U.S. Soccer’s fault lines are complex. The youth and adult associations that have roughly half the vote are often at odds with the pro leagues and the Athletes Council, the latter of which will see its voting power rise from 20% to 33.3% under federal law at some point this year. But the pros and athletes aren’t always unified -- not with the WNT’s lawsuit, the MNT’s long spell without a collective bargaining agreement or contentious league collective bargaining discussions. Nor do the state youth associations, the state adult associations and the national youth/adult organizations comprise a simple monolith.

These divisions don’t have to be a bad thing. U.S. Soccer is a representative democracy, and for all that’s good about that system of governance, it will occasionally bring to mind scenes from Monty Python or Parks and Recreation.

Or it might bring about the occasional burst of shocking racial insensitivity and ignorance, as we saw in an epic rant by Paralympian and freshly elected (subsequently expelled) Athletes Council member Seth Jahn at Saturday’s National Council session of U.S. Soccer’s Annual General Meeting.

Despite Jahn’s comments and a couple of objections from state representatives, the National Council easily affirmed the Board of Directors’ decision to repeal a policy preventing players from kneeling during the national anthem. The weighted vote (more about that later) was more than 70% in favor of the repeal.

By the next morning, most of Jahn’s fellow Athletes Council members had rebuked him on Twitter. Aside from a few professional scolds on social media, few people can believe Jahn’s views are shared by many of the members and former members of the men’s, women’s, Paralympic, beach, futsal and youth national teams who comprise the council. It does raise a question, however, of how athletes ever voted him on the council in the first place.

With this year’s AGM going virtual and the Athletes Council urged to participate more frequently by chair Chris Ahrens and a wave of new young representatives, most of the council attended and voted this time around. Still, because the vote must be weighted so that the athletes -- in accordance with federal law -- must have 20% of the overall vote, each athlete representative’s vote was roughly equal to three good-sized state associations. At least three states would have to join forces to outvote Seth Jahn. 

The trust issue is especially important with new federal law requiring athletes’ share of the vote to increase to 33.3%. Hence the debate over the definitions of “athletes,” “share” and “vote,” all of which have been postponed until later in the year. (With 20% of the vote, the Athletes wielded kingmaker power in the 2018 election when they gathered in a conference room for hours before deciding to vote as a bloc for eventual presidential election winner Carlos Cordeiro.)

On Saturday, with the relevant bylaw proposals withdrawn for now, the argument was on the timing and composition of a task force -- or, more precisely, the argument was over Robert’s Rules of Order and USSF bylaws, specifically whether a motion to add an item to the agenda had to be approved by a two-thirds vote or a simple majority. Again, Monty Python.

Looming over all of this is the elephant in the room -- privately owned, MLS-affiliated Soccer United Marketing, which bundles various commercial properties from U.S. Soccer and elsewhere, then pays the federation an eight-figure sum for that privilege, trending upward from $26.25 million in the fiscal year ending March 2017 to $30,250,000 in FY 2020. (How much SUM pays in FY 2021 will be one of the anxiously awaited answers to be provided in the federation’s next audited financial statement -- the AGM book projects commercial revenue, mostly SUM and Nike, at $34.2 million, down from the $54 million that was budgeted before the pandemic.)

Board members swear by SUM, voting to accept the terms of the contract every time its renewal comes up, and the company played a large role in building MLS from near-extinction in 2001 to a league that was charging upwards of $325 million for an expansion club before the pandemic. But the unusual intertwining between the federation’s marketing and the nation’s top men’s league draws a bit of skepticism that hit its apex during the 2018 presidential race, when SUM’s then-president Kathy Carter ran but failed to win over the Athletes Council or a sufficient number of state representatives.

And rank-and-file members aren’t necessarily happy that Don Garber wears so many hats. He’s not just the commissioner of MLS and the CEO of SUM. He’s also a long-standing holder of one of the two Pro Council seats on the Board of Directors. NWSL commissioner Lisa Baird now holds the other slot, but efforts to even out the vote between MLS and the NWSL have stalled once again.

But building trust isn’t a simple matter of athletes showing great responsibility with their great power, nor is it simply a matter of MLS relinquishing some power. It’s a question of getting all the different factions -- MLS, the women’s national team, state adult associations, U.S. Club Soccer, AYSO and so many other groups -- to trust that they’re all ultimately on the same team.

12 comments about "President Cindy Parlow Cone's challenge: steer USSF's factions toward trust".
  1. frank schoon, March 1, 2021 at 4:13 p.m.

    Well , it looks like sofar, Cindy is doing well in padding her resume.......Soccer has definitely improve under her leadership. Now we need to vote in a new VP to keep the progress going.....

  2. Wallace Wade, March 2, 2021 at 8:33 a.m.

    If only she was actually in charge, instead of the face of a Puppet Regime. 

  3. frank schoon replied, March 3, 2021 at 8:51 a.m.

    Guy, I quote you, "I feel over the last 4 years we have strayed away from these American values". OH, REALLY ?. I find that too, but perhaps the other way around. I found that 4 years ago many Americans are sore losers and couldn't accept a president who won fair and square. Talk about values, he allowed more people to work in sectors of society and in doing so able take care of their families, reduced the welfare rolls, and much ,much more. Tell those 11,000 who just lost their jobs on the pipe line, that our current president will explain how much better their Americn values are now.

    You're interested in the healing process? Where were you 4 years ago? You mentioned you're upset with a president who ,in private and in jest' stated "Grab them by the P****". Talk is cheap my friend, try your currrent presidents  who was accused is of physically raping someone and as well as your current president who is accused by his former interm of PHYSICALLY, holding her  against a wall with sexual abuse....But I assume that is not as bad talking or joking about it...

  4. Guy Walling, March 2, 2021 at 9:37 a.m.

    At least we are acknowledging the issues. That is a first step in healing. We just have a long way to go. However, we can accomplish our goal if we just try to understand everyone's differences instead of degrading and everyone who doesn't think like I want them to think. For every action there is a reaction and we must react responsibly and respectfully whether we agree or not. This is what sets Americans apart. I feel over the last 4 years we have strayed away from these American values. Everyone needs to chill and accept one another's differences unless harm is being done. So give her a chance and trust.

  5. R2 Dad replied, March 2, 2021 at 6:37 p.m.

    Guy, you're just kidding yourself. This is the first step in healing? The woke agenda is to continually pick the wound so it never heals. Jahn isn't the end of this, just the beginning.
    "By the next morning, most of Jahn’s fellow Athletes Council members had rebuked him on Twitter." If your job is contingent on stepping in line and parrotting Becky et al, of course you're going to flame him. And that is how freedom dies. Any older American who remembers what freedom of speech used to be will quickly find themselves outcast if they aren't regurgitating the wokabulary of the left. Get ready for Reparations and other "Unifying" executive orders. 

  6. Wooden Ships replied, March 2, 2021 at 7:11 p.m.

    R2, isn't it ironic. I well remember the flagship for freedom of speech, UC Berkeley. What were once liberal progressives, have now become cancellers. Courage is blaise today. I'm sickened over the treatment of Jahn, a fellow soldier that has chewed some of the same ground. My love of soccer, playing, coaching, managing is being sorely tested by our national organization. They won't miss me. 

  7. Bob Ashpole replied, March 2, 2021 at 11:28 p.m.

    WS, you aren't coaching for USSF. It is the next generation of players is why you coach. Just a reminder. Don't let the chair jockeys get you down. :)

  8. frank schoon replied, March 3, 2021 at 8:52 a.m.

    Guy, I quote you, "I feel over the last 4 years we have strayed away from these American values". OH, REALLY ?. I find that too, but perhaps the other way around. I found that 4 years ago many Americans are sore losers and couldn't accept a president who won fair and square. Talk about values, he allowed more people to work in sectors of society and in doing so able take care of their families, reduced the welfare rolls, and much ,much more. Tell those 11,000 who just lost their jobs on the pipe line, that our current president will explain how much better their Americn values are now.

    You're interested in the healing process? Where were you 4 years ago? You mentioned you're upset with a president who ,in private and in jest' stated "Grab them by the P****". Talk is cheap my friend, try your currrent presidents  who was accused is of physically raping someone and as well as your current president who is accused by his former interm of PHYSICALLY, holding her  against a wall with sexual abuse....But I assume that is not as bad talking or joking about it...

  9. Bob Ashpole, March 2, 2021 at 8:11 p.m.

    USSF doesn't comply with the Ted Stevens Act and never has. It drops "amateur" right out of the picture and then gives a bigger share of the votes to professional athletes the statute intended for amatuer athletes to professional athletes. (For instance the amatuer athletes council is called the athletes council.) No doubt right now they are trying to figure out how to retain professional soccer's iron control over USSF by changing the definition of "amateur athlete" to avoid the intent of the statute. Amateur athlete is defined as any athlete is that not a professional. It will trully take some Orwellian doublespeak to preserve professional soccers hold over the USSF. 

  10. Beau Dure replied, March 3, 2021 at 7:05 a.m.

    Bob, again, the definition of amateur athlete in the Sports Act is emphatically not "unpaid." 


    USSF didn't come up with a bizarre definition of "amateur." Congress did. 

  11. Peter Bechtold, March 3, 2021 at 2:39 p.m.

    I have been thinking about this for decades. (I signed up for organized soccer in 1949 and played/coached on 3 continents). Here is what I would like to see:
    USSF should take a leaf from BASKETBALL USA. The sports have similar structures: male and female, youth, HS,college and pro leagues. But BB USA limits itself to work with and on national teams for World Cups and Olympics. The NBA is run by a commissioner, March Madness by the NCAA. High schools come under State Athletic Sports councils(Different names). Youth BB is left to local groups like YMCA, Boys and Girls Clubs, AAU and Police Leagues.
    Why on earth does USSF want to be involved with all these groups which Beau has described so well: diverse and ungovernable.
    What the world,and FIFA, expect from USSF is to send national teams,male & female, youth & senior, to various tournaments, and nothing more.Why have these endless fights and financial issues ?

  12. humble 1 replied, March 4, 2021 at 10:42 a.m.

    Could not agree more with Peter.  Get out.  Get out of the relationship with MLS via Soccer United Marketing.  Get out of MLS (via SUM) governing the sale of National Team TV rights and ticket sales.  Get back to bare bones.  And for goodness sake, get out of the Chicago House, the HQ in a tired old mansion in the soccer desert of the South Side of Chicago put it somewhere where soccer can/is actually played with passion.  

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