Lynn Berling-Manuel, the United Soccer Coaches CEO since 2015, will be stepping down at the end of her contract on Dec. 31.
Berling-Manuel, the organization's first female CEO, replaced Joe Cummings as the head of the Kansas City-based coaches organization. The search for Berling-Manuel’s successor will begin in May.
“It is my honor to serve as CEO of our association, and this is a positive time for the Association and for me to make this announcement and begin to implement transition plans,” said Berling-Manuel in a statement. “This gives United Soccer Coaches 10 months to select my successor, plan for the 2022 annual convention In Kansas City, and, hopefully, see the challenges of the COVID-19 pandemic ease.”
During her tenure, Berling-Manuel oversaw the rebranding of the association from the National Soccer Coaches Association of America to United Soccer Coaches to better tell its story as the advocate and partner for soccer coaches and she was responsible for a new membership model with new digital content and resources as part of the membership benefits coaches receive.
United Soccer Coaches held its first convention on the West Coast since 1994 with the 2017 convention in Los Angeles and held its first digital convention in 2021 in response to the COVID-19 pandemic and restrictions placed on travel and large gatherings.
“Lynn’s leadership has guided our Association through a variety of milestones and challenges,” said Dr. Missy Price, the president of the board of directors. “We have evolved under her stewardship and I’m grateful to have served on the Board of Directors during Lynn’s tenure as CEO. Lynn’s business acumen coupled with her devotion to the Association will be missed."
Berling-Manuel was the publisher and CEO of Soccer America for more than 20 years and served as AYSO's chief marketing officer for seven years before joining United Soccer Coaches. The longtime East Bay resident was also the president of the West Berkeley Foundation, a city development fund in Berkeley, California.