That's from Clint Dempsey, who appears briefly on camera wearing a camouflage suit, as if the bellicose script wasn't enough. Whoever came up with "physically unforgiving" gets the doublespeak prize of the month. Who knows why Dempsey thinks the USA is "one nation under the radar." But more puzzling is why one would take such a joyless, humorless approach to promoting a sporting event.
U.S. Soccer has been producing a good number of well-crafted, entertaining videos that must surely strengthen the fans' bond to its national teams. Those videos -- which come in various forms such as Behind the Crest, Know Your USMNT Teammate, Inside the Lines -- work because they capture the players being natural. That almost always shines a light on their likability, often conveys their sense of humor, and one comes away feeling that they like or love playing soccer.
The "Only Forward" promo makes soccer look like an angry undertaking played by guys who have, as Dempsey puts it, a "chip on their shoulder." The only part of its two minutes that conveys the joy of soccer come from game highlights.
Showing real soccer with good footage and players being themselves is all that's necessary to promote the game.