U.S. Soccer extends agreement with Nike, its apparel supplier since 1995
- by Paul Kennedy @pkedit, Nov 10, 2021
U.S. Soccer termed the long-term agreement -- 10 years, according to media reports -- the largest commercial agreement in its history and one of Nike’s largest soccer federation investments globally. Only Anheuser-Busch has been a federation sponsor longer than Nike.
U.S. Soccer president Parlow Cone calleed the agreement a sign of soccer’s importance in the United States:
"Nike has been such a positive partner for U.S. Soccer for a long time and has played a major role in the growth of the federation as well as putting tremendous support behind many of our players over the years. To continue this partnership on such a high level, to continue to pursue the vitally important goals we both share and to have access to resources that will boost all areas of the federation, are things that make us feel extremely positive about the future of soccer in the United States.”
Revenue growth. In fiscal year 2020, Nike accounted for $22,650,000 in revenues, almost one-sixth of all the federation's revenues. Nike revenues more than doubled over the course of the last decade.
The most recent agreement covering 2015-22 was concluded on November 8, 2013. It included cash compensation (annual base compensation, minimum royalty guarantee payments and discretionary funds) and annual product supply allowances. The agreements have provided for performance bonuses based on the MNT and WNT performance at various competitions.
Four pillars. In a statement, the federation said the latest renewal was grounded around four pillars:
1. Eliminating barriers to entry while impacting the grassroots ecosystem at scale;
2. Showcasing sustainability efforts that contribute to meaningful change;
3. Elevating the profile of the women’s game domestically and throughout the world; and
4. Driving cultural relevancy through content, art and lifestyle.
4 comments about "U.S. Soccer extends agreement with Nike, its apparel supplier since 1995".
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Can they at least get the Adidas Designers to Make the Uniforms... Nike is Soooooo Blaaaahh.!!!
I Quit Buying or Wearing Nike when they Started paying someone because he Knelt during the National Anthem.... When they stop paying him, I will Take my Nike Stuff out off the Attic... JUST DON'T DO IT.!!!
In the meantime, we are now on 5 months of no availability of the USMNT uniforms for those of us who want to buy it. Complete tone deaf stupidity by USSoccer.
Crap decision with this (in)famous 'not-soccer' multinational corporation. But hey, all US Soccer staff receive free socks for the duration of the deal. That 'not beer' conglomerate in the same breath tells you all you need to know.