Tuesday morning: What we're reading (and listening to)

1. U.S. Soccer focused on key demos in marketing push before men’s World Cup By Alex Silverman (Sports Business Journal)
2. Union Berlin are now a major irritant to the Bundesliga’s established order By Andy Brassell (The Guardian)
3. Do youth sports really build character? What kids gain from sports depends on adults By Linda Flanagan (KQED)
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