What They're Saying: Aleksander Ceferin

"Americans are ready to pay this amount for the best [gesturing high with his hand] and nothing for the less."

-- UEFA president Aleksander Ceferin, raising the possibility that the Champions League final could be staged in the United States in order for the governing body to capitalize on European soccer's popularity in the United States. He claimed the European Championship final between England and Italy in 2021 "was watched by more people in United States than NBA finals." (The Euro final averaged approximately 9.4 million viewers across ESPN, Univision and TUDN, a record U.S. audience. The 2022 NBA finals — six games -- averaged 12,402,000 viewers per game.) (Men in Blazers podcast)
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