Sounders unveil new crest and colors
- by Paul Kennedy @pkedit, Sep 27, 2023
The Seattle Sounders, who will celebrate their 50th anniversary in 2024, unveiled their new crest and colors.
The primary crest features the Space Needle as the centerpiece of the logo flanked by the numbers “19” and “74."
The Sounders debuted in 1974 and played 10 seasons in the NASL. They returned in 1994 to play in the American Professional Soccer League and left after the 2008 USL First Division season to join MLS.
“Today marks the culmination of much careful, contemplative and thorough work, and it is incredibly rewarding to now introduce Sounders FC’s brand evolution,” said Sounders majority owner Adrian Hanauer. “It was a dream achieved to bring the Sounders to Major League Soccer in 2009, but, like many of our fans, my love for the club started long before its MLS era."
Hanauer saw his first Sounders' game at the age of 8 and played soccer for Mercer Island High School. He first joined the Sounders' ownership group when they were in the USL First Division in 2001 and later became majority shareholder and general manager.
In their second run, the Sounders won four league championships (1995, 1996, 2005, 2007) and three regular-season titles (1994, 2002, 2007). Since its move to MLS, Seattle has won eight titles: MLS Cup (2016, 2019), Supporters' Shield (2014), U.S. Open Cup (2009, 2010, 2011, 2014) and Concacaf Champions League (2022).
"As Sounders, our past runs deep and proud," added Hanauer, "and that’s why we’re especially pleased to introduce this new visual identity, which isn’t so much a change as it is an evolution that more faithfully encompasses the entirety of the club. Every element in the brand now connects directly to our history. We are thrilled to continue building the Sounders legacy under our new crest as we celebrate our 50th anniversary and look ahead to the next 50 and beyond.”
Input. The Sounders received more than 10,000 completed surveys from fans and community members on the direction for the new branding.
