• Donovan case study: turning a negative into a positive
    So what's happens to a star from a marketing perspective when things go wrong? How do turn turn a negative into a positive? One of the biggest surprises in the history of American soccer took place early this year when Jurgen Klinsmann cut Landon Donovan from the 2014 World Cup team. For insight on how Donovan dealt with the setback.
  • Top 10 soccer television stories of the year
    It is almost impossible to go a day without finding live soccer somewhere on television. Most weekends offer dozens of matches available for viewing. The totality of live soccer programming over the course of the year surpasses that offered for any other sport on American television. It all makes for a soccer fan's dream but a huge challenge for any marketer trying to break through the clutter. Paying a steep price, NBC Sports has done just that with its coverage of the English Premier League, but MLS still struggles after many years on ESPN, and now NBC Sports. Here's our ...
  • U.S. Soccer renews Nike deal through 2022
    Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms for nine more years.
  • Mizuno cleats hit U.S. market
    Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in several sports including golf, baseball, football and track & field, has launched a line of soccer cleats for the U.S. market.
  • Signs of progress on D.C. stadium plans
    The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could be presented to the District of Columbus city council by Christmas, allowing council members to consider how they want to act on the plans early in 2014.
  • Miami 'giddy' about soccer, New York? Not so much
    Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and his group seeking to find a home for a soccer stadium as part of the Miami bid to secure an MLS expansion team remains to seen.
  • NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda
    It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for New York City FC and Miami Beckham United, the corporate name for David Beckham's Miami group (and hopefully not the name for the team itself), but there are signs of progress on the MLS stadium front in New York, where NYCFC will join MLS as its 21st team in 2015, and Miami, where Beckham hopes to land MLS's 22nd team with his expansion option.
  • MLS Cup viewers on UniMas surpass those on ESPN
    Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the Spanish-language broadcast on UniMas outdrew drew the ESPN broadcast for the first time.
  • Team Beckham eyes Miami stadium site by the bay
    You can't say David Beckham doesn't think big.
  • FIFA-adidas partnership extended through 2030
    The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup and the Telstar match ball.
  • The MLS boom, in numbers
    For those of us who have covered soccer going all the way back to the days of the original NASL, the report Forbes published Wednesday on MLS club valuations is stunning.
  • LeBron James talks up football
    Tuesday is the day MLS is scheduled to announce Orlando as MLS's 21st team, but there is other big news on the expansion front out of Florida.
  • Indy Eleven open waiting list on season-ticket deposits
    Indy Eleven's first game in the North American Soccer League is still five months away, but it has already hit 7,000 season-ticket deposits.
  • Mizuno enters U.S. market
    Mizuno, the well-known Japanese brand, is moving into the U.S. soccer market. Mizuno USA will be offering select models of its premium soccer cleat line-up online starting December 2013.
  • Earthquakes to christen new '49ers' stadium
    The San Jose Earthquakes will open a new stadium in 2014 -- though it won't be the new stadium they're building near San Jose Airport. The Quakes will be partnering with the Santa Clara Stadium Authority to host the Seattle Sounders on Aug. 2, 2014, in the first event at 68,500-seat Levi's Stadium, the new home of the NFL's San Francisco 49ers.