• Just Imagine the Possibilities
    The first issue of Soccer Business Insider kicks off with Clive Toye, arguably the founder of modern American soccer marketing. As president of the New York Cosmos in the 1970s, the former English sports journalist brought Brazilian legend Pele and German superstar Franz Beckenbauer to America and put the North American Soccer League on the map. His unique perspective on the rise of the U.S. soccer market lays the groundwork for our diverse columnists to come. Enjoy!