It's time to get real about the numbers we use to invite potential sponsors to the soccer "party." Our industry's reputation suffers every time a sponsorship proposal is built on claims that are not delivered.

The U.S. soccer market is a primary target for many foreign soccer clubs. Their objectives include match competition, revenue generation, player identification, plus fan, player and business development. To these clubs we offer the following advice:

We have heard for years that marketers are salivating to tap into the youth soccer market. Various soccer entities from US Soccer, US Youth Soccer, AYSO, MSL, state youth associations, clubs, and individual teams claim they can deliver the goods.

With the FIFA Women's World Cup to kick off September 10 in China, where is the build-up for the new women's professional soccer league?

For decades the American soccer marketplace was a confusing maze for potential sponsors.