• Why I'm Not Likely to Own a Women's Pro Team
    But here's where I'd start if I did own a team...
  • Soccer Glass Filling, But Not Simple to Reach
    Advice for both soccer sponsors and organizations.
  • Is Women's Pro Soccer Doomed Again?
    Better to erase forever the illusion that winning the World Cup can deliver the sport.
  • Making Player Endorsements Work For Your Brand
    The biggest challenge is to find a player who is compatible with your company or brand, someone respected by, and popular with, consumers.
  • Will WWC Jump Start The New Women's League?
    The WWC tournament has the general public and the general media talking about players, coaches, and even about issues of women's soccer.