• A beer of their own and the power of Twitter
    How popular are MLS's Sounders in the Seattle area? Seattle's Redhook Brewery has designed a new craft beer, the No Equal Amber Lager, named after the original motto of the Sounders' largest fan group, the Emerald City Supporters, "No Equal."
  • Real Madrid lends name to $1 billion resort project
    How does the Real Madrid Resort Island sound? That will be the name of the $1 billion theme park to be built on a man-made island in the United Arab Emirates.
  • Galaxy inks $44 million-plus sponsorship deal
    The Los Angeles Galaxy has renewed its sponsorship deal with Herbalife, extending the agreement for 10 years. The agreement is valued at more than $44 million, making it the single largest and longest sponsorship agreement for an MLS club in league history.
  • NBC's MLS challenge
    Major League Soccer still has its work cut out to attract television viewers. Jon Miller, who is in charge of programming for NBC Sports, termed the overnight ratings for the first MLS game on NBC Sports Network "terrific," but the national viewing audience for FC Dallas-New York was still only 82,000. That's a fraction of its average audience for its coverage of the NHL (333,000).