“The value of being associated with these women, I think, is a greater brand value than being associated with their male counterparts. And that’s no disrespect to the MLS. I think they’re doing amazing work. But I just think the amount that the women are undervalued is preposterous. American fans are realizing there are amazing talents all over the world playing the sport and importantly, the very best women in the world are all Americans and you just can’t say that about footballers on the men’s side.”

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