[THE PITCH: Blog 13] A sports psychologist once asked me to complete a simple task. He held out his index finger and said,“focus on my finger for one minute.” I directed my eyes to his finger and told myself, “OK, that’s his finger… that’s his finger… that’s his finger, Iwonder why he wants me to focus on his finger? Christen! … that’s his finger … that’s his … which part of his finger am I supposed to be focusing on?” His smugsmile confirmed that he made his point. It’s impossible. “Focusing,” he said, “is the process of constantly refocusing.”

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