[WORLD CUP 2014 COMMERCIALS] The third part to Nike’s pre-World Cup ad campaign launched with its usual cast of characters, including Cristiano Ronaldo, Zlatan Ibrahimovic, Neymar, Andres Iniesta andWayne Rooney appearing in new form. The five-minute video, part of Nike’s “Risk Everything” trilogy, is an animated feature. The story line of theshort film is the […]
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Nike's 'Winner Stays' tops shared ad charts
[SOCIAL MEDIA WATCH] Nike’s “Winner Stays” leads the charts in a survey of soccer ads that have popped up ahead of the World Cup. Indeed, Nike, which is not a FIFAsponsor, has three of the top 10 most shared 2014 soccer ads, according to marketing technology platform Unruly. Samsung, which is also not a World […]
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Open Cup featured with 'Game of the Round'
[SOCCER ON THE AIR] U.S. Soccer will broadcast a “Game of the Round” during each round of the 2014 Lamar Hunt U.S. Open Cup that begins Tuesday with a record 80teams entered. U.S. Open Cup: Schedule The”Game of the Round” kicks off May 7 on ussoccer.com with a Massachusetts matchup between Mass Premier Soccer (USASA […]
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New Conde Nast platform to feature MLS video
[SOCCER ON THE AIR] Major League Soccer will be one of the launch partners along with the likes of ABC News, Buzzfeed, Variety, Weather Channel Films and Jash whenCondé Nast Entertainment launches The Scene with premium video in July. Condé Nast Entertainment unveiled the next phases of its digital expansion following the launch ofits digital […]
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USSoccer.com redesigned with mobile-first approach
[ONLINE WATCH] U.S. Soccer has rolled out a new website at ussoccer.com, working with VML to offer the entirety of thesite’s content on mobile devices and desktops while bringing the most relevant topics such as news and updates to the forefront. More enhancements that will be made to U.S. Soccer’sdigital presence as the countdown to […]
Posted inCommentary, Soccer America Daily
NSCAATV to feature high school games in spring
[SOCCER ON THE AIR] The NSCAA is providing high school soccer teams the opportunity to be featured on the NSCAA’s digital channel, NSCAATV. The NSCAAis teaming up with the National Federation of State High School Associations (NFHS) and branding the show “The NFHS Network Game of the Week on NSCAA.” High schools that have a […]
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Magee conspicuously absent; Defoe injured
[MLS 2014 COUNTDOWN] Conspicuously absent from the Chicago Fire’s first two games at the Desert Diamond Cup in Tucson was 2013 MLS MVP Mike Magee. His absence from the first game could be explained away as he took part in last week’s MLS media activities in New York. But he then returned home to Chicago […]
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FIFA 14 final to air on ESPN2
[SOCCER ON THE AIR] How big is FIFA 14 online? ESPN2 will air the final of the ESPN FC Champions Cup on its soccer show ESPN FC Wednesday at 5:30 p.m. PT. The global gaming tournament provided by Virgin Gaming went through more than 6,400 participants. The two finalists are Nicholas Joyce from the UnitedKingdom […]
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MLS preseason games to be streamed
[SOCCER ON THE AIR] Fans will have access to lots of MLS preseason action. More than 25 games will be streamed live. For the complete preseason schedule withstreaming information. … Note: Some preseason games will be played behind closed doors and won’t be open to the public. WEEK 1, Schedule:Jan. 31 in Bradenton, Fla. New […]
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USL PRO launches YouTube channel
[SOCCER ON THE AIR] USL PRO will stream live on YouTube every regular-season and playoff game starting in 2014 via team channels. Being a part of theYouTube Partner Program will allow USL PRO greater flexibility in content management while YouTube’s visibility and comprehensive structure will present USL PRO fans with a set of interactivefeatures like […]