“If a fan wants to see a hockey game, they can go see the Wolves. If they want to see the best in hockey, they go see the Blackhawks. If a fan wants to see a baseball game, he could go see the newChicago Dogs. If he wants to see major-league baseball, he goes and sees the White Sox. The same is true for us. If someone wants to see the best soccer, they’re going to see Chicago Fire SoccerClub.’’

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