"To the extent that he creates so much curiosity from soccer moms and casual fans and can help generate some interest in MLS, it will work. However, the quality of play had better be up to their expectations, and the level of customer service had better be high. He's going to drive them to the turnstile, but then it's going to be up to MLS and its franchises to keep them coming back."
-- David Carter, the executive director of the USC Sports Business Institute on David Beckham, who arrived in the USA on Thursday. (Sports Illustrated)