adidas
Timothée Chalamet (with a lifelong love of soccer) joins Lionel MessiBad BunnyLamine YamalJude BellinghamTrinity RodmanZinedine ZidaneDavid Beckham and Alessandro Del Piero (along with Isaak. Ruthie and Clive) in this 5-minute adidas film about neighborhood lore. Cameo: Nashville SC’s Alex Muyl, Chalamet’s childhood friend.

‼️Watch (👇): adidas Backyard Legends | The greatest football story ever told

Ferrero
Tom Brady is the face of the “Go All In” sweepstakes with a $1 million grand prize, part of a $100 million campaign around the World Cup.

🎥 Watch: Tom Brady pitch Nutella: ‘All Day’


Hershey’s 
Hershey’s celebrates a real hometown hero Christian Pulisic. On June 6, fans can get free Pulisic’s’ milk chocolate bars while supplies last at Hershey’s Chocolate World in Hershey, Pa. at 9 a.m. and at Times Square in New York at 10 a.m.

Instagram:He’ll always be one of us


Lay’s
The “No Lay’s, No Game” campaign had gained early success with the UEFA Champions League features an “Epic Watch Party Chat” on WhatsApp with Lionel Messi,David BeckhamAlexia PutellasSteve Carell and Thierry Henry

🎥 Watch (👇): “Bandwagon” (aiming at an American audience)

Modelo:
You’ll see a lot of “Best Seat in the House” on Telemundo with a series of 30-second ads (also in English). Modelo is Modelo is partnering with Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina and Raphinha.



🎥 Watch: The Cerveza for Fútbol: Away Seats


Mondelēz International:
A summer of soccer brings together Christian Pulisic, Alex Morgan and Sophia Wilson alongside Pitbull through the brand’s snack products featuring a “Score Snack Goals” sweepstakes. 


Powerade:
“Power Your Fate” celebrates the idea that an athlete’s destiny isn’t left to chance, it’s earned through preparation, grit, and determination. Featured are both every day and elite athletes, including Lamine Yamal and Rodrygo.

🎥 Watch: Power Your Fate


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Paul Kennedy is the Editor in Chief & General Manager of Soccer America.

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