Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Mexico-USA draws almost 7 million TV viewers
March 27th, 2013 7:48PM

MOST READ
TAGS:  african nations cup, americans abroad, argentina, arsenal, asian cup


By Paul Kennedy

The Mexico-USA match drew an average of almost 7 million viewers on ESPN and UniMas, where it set a viewing record.

The 2.39 million viewers on ESPN was the largest television audience for a World Cup qualifier on an ESPN network, according to Nielsen Media.

The Mexico-USA rating ranked second among adults 18-49 for original cable programming on Tuesday, though reruns dominate cable. The total average viewers for Mexico-USA ranked only 19th on cable.

An average of 4.58 million viewers watched the 0-0 tie on UniMas, making it the most-watched telecast to date on the Univision-owned network.

UniMas beat Univision Network and Telemundo as the No. 1 Spanish-language broadcast network during the time period in half of the country’s top 10 markets (Los Angeles, Chicago, San Francisco, Dallas and Houston).

A key demographic for soccer is adults 18-34, and Mexico-USA on UniMas ranked as the No. 3 primetime program in that age group on all of television Tuesday night.

-- Birmingham, Ala., was the top ESPN market for the match telecast, delivering a 2.9 rating. It was followed by Austin, Texas (2.6), Seattle-Tacoma, Wash., and Columbus, Ohio (both 2.4) and Los Angeles, San Diego, Hartford-New Haven, Conn. (all 2.3).

Five Most-Viewed Qualifiers or Friendlies on ESPN:
AUDIENCE MATCH DATE (NETWORK)
2,385,000 Mexico vs. USA 2013 qualifier (ESPN)
1,191,000 USA vs. Mexico 2009 qualifier (ESPN2)
1,128,000 USA vs. Brazil 2012 friendly (ESPN2)
1,091,000 USA vs. Mexico 2007 friendly (ESPN2)
1,090,000 USA vs. Costa Rica 2009 qualifier (ESPN2)

MEXICO-USA DIGITAL. Fans followed the Mexico-USA match live via ESPNFC Match HQ and ESPNdeportes.com Gamecast online, spending a total of 1.3 million minutes. Viewers via WatchESPN on computers, smartphones, tablets and Xbox also logged the highest total live minutes for any World Cup qualifying match this past week, generating 3.4 million minutes across platforms.

USA-COSTA VIEWERS. Viewership figures are in for Friday's USA-Costa Rica match: 857,000 viewers on ESPN and 1.09 million viewers on UniMas.

REPORT: SPORTING NEWS SOCCER WRITER FIRED. The Big Lead reported that soccer writer Brian Straus, whose article on U.S. coach Jurgen Klinsmann examined players' concerns about his methods and tactics on the eve of the USA-Costa Rica match, was among a dozen or so writers and editors fired by Sporting News on Wednesday.

Straus, a former Soccer America correspondent, wrote for Fanhouse and was laid off and then hired as the Sporting News' first soccer writer when it purchased Fanhouse from AOL in 2011. This second layoff was not believed to have had anything to do with his recent article.

Sporting News was founded in 1886 and known as the bible of baseball for many years. It switched to a biweekly publishing schedule in 2008, went monthly in 2011 and ceased publishing a print edition at the end of last year. It is now a web-only operation.
-----------------------------
Soccer America on Twitter:
Follow
Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed



6 comments
  1. Roland Barral
    commented on: March 28, 2013 at 8:37 a.m.
    The game would most likely have had many more viewers if it did not start @10:45 p.m. for us on the East Coast.

  1. feliks fuksman
    commented on: March 28, 2013 at 8:57 a.m.
    DEFINITELY!!

  1. David Sirias
    commented on: March 28, 2013 at 4:39 p.m.
    These numbers are only getting bigger and are being driven by the Latino demographic, which pretty much will drive all kinds of trends in the 21st century If MLS was smart they would borrow a bit from David Stern and commence more marketing of their young stars. Agudelo, Villarreal, Hamid, Nguyen, Jack Mc. Etc. doesn't matter if they are uncapped , unpolished. Whatever. Create the "perception" as stars in the making.....as the future. Like all young people, young soccer fans love being part to the ground floor ...... If the US Federation was smart, they would make twice as many commercials featuring Torres, Gonzalez, and Gomez. Latinos don't watch the academy awards in the numbers they should because they are criminally/disproportionately underrepresented . Are you listening US soccer federation ?

  1. Chris Sapien
    commented on: March 28, 2013 at 5:08 p.m.
    "criminally"..? Nice job promoting victimhood David......only those who identify themselves as a race first, go around counting the color of people's faces......what did MLK say, ".....not be judged by the color of their skin, but by the content of their character...."..?....you missed the mark at the end, buddy

  1. Luis Arreola
    commented on: April 3, 2013 at 12:40 p.m.
    David, excellent points. It's almost like they dont want to make more money. They are holding out but wont be able to for too long now.

  1. Luis Arreola
    commented on: April 3, 2013 at 12:43 p.m.
    Chris, is Hispanic but cant see reality. He thinks he is something he is not. Every organization like the Nba know what demographcis to target and how. USSF is defenitely not creating the exitement it should be and that is only because they are not targeting the right crowd. Its common sense.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer Business Insider
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
The MLS boom, in numbers    
For those of us who have covered soccer going all the way back to the days ...
>> Soccer Business Insider Archives