By Paul Kennedy (@pkedit) So what’s happens to a star from a marketing perspective when things gowrong? How do you turn a negative into a positive? One of the biggest surprises in the history of American soccer took place earlier this year when Jurgen Klinsmanncut Landon Donovan from the 2014 World Cup team. For more […]
Soccer Business Insider
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Top 10 soccer television stories of the year
By Paul Kennedy It is almost impossible to go a day without finding live soccer somewhere on television. Most weekends offer dozens of matchesavailable for viewing. The totality of live soccer programming over the course of the year surpasses that offered for any other sport on American television. It all makes for a soccer fan’s […]
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U.S. Soccer renews Nike deal through 2022
By Paul Kennedy Nike, a U.S. Soccer partner since 1995, will be providing men’s and women’s national team uniforms for nine more years. The agreement, which was set to expire at the end of 2014, will continue through 2022. “Nike has been an outstanding partner and shares our long-term vision for progress, innovationand player development,” […]
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Mizuno cleats hit U.S. market
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in several sports including golf, baseball, football and track & field, has launched a line ofsoccer cleats for the U.S. market. Mizuno USA, located in Norcross, Ga., partnered with the NASL’s Atlanta Silverbacks to wear-test the cleats and acquire player […]
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Signs of progress on D.C. stadium plans
By Paul Kennedy The proposal for the D.C. United stadium to be built in Washington’s Buzzard Point neighborhood could be presented to the Districtof Columbus city council by Christmas, allowing council members to consider how they want to act on the plans early in 2014. DCist reported that the project was in its early stages, […]
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Miami 'giddy' about soccer, New York? Not so much
By Paul Kennedy Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and his group seeking to find a home for a soccer stadium as part of the Miami bid to secure an MLS expansion team remains to seen. The commissioners votedunanimously Tuesday to agree to allow Mayor Carlos […]
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NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda
By Paul Kennedy It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for New York City FC and MiamiBeckham United, the corporate name for David Beckham‘s Miami group (and hopefully not the name for the team itself), but there are signs of progress on the MLSstadium front in New […]
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MLS Cup viewers on UniMas surpass those on ESPN
By Paul Kennedy Saturday’s MLS Cup drew the fewest English-language viewers on record, so few in fact that the Spanish-language broadcast on UniMasoutdrew drew the ESPN broadcast for the first time. The average of 505,000 viewers for Sporting Kansas City-Real Salt Lake on ESPN was less than half the ESPN audience two years ago forwhat […]
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Team Beckham eyes Miami stadium site by the bay
By Paul Kennedy You can’t say David Beckham doesn’t think big. The Miami Herald reported Tuesday that the group he’s assembling to obtain an MLS expansion team is looking at the southwestcorner of Dodge Island, home to PortMiami, as a site for the club’s permanent soccer stadium. ESPN/ESPN2 YEAR AVG. (GP) 2013: 260,000 (3) 2012: […]
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FIFA-adidas partnership extended through 2030
By Paul Kennedy The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup and the Telstar match ball. Adidas provided only20 match balls for the tournament, but they must have been good. The Mexico 1970 is considered one of the best, if not best World Cup in history, and […]