Timothée Chalamet (with a  lifelong love of soccer) joins Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, Zinedine Zidane, David Beckham and Alessandro Del Piero (along with Isaak. Ruthie and Clive) in the 5-minute adidas film about neighborhood lore. Its You Got This campaign piece is available at YouTube. It’s “pretty Oscar-worthy.” (Ad Age).

Not ready to subscribe? Sign up here for our free newsletter.

Already have an account? Sign in here.

Paul Kennedy edited Soccer America for 41 years (1985-2026). He began writing for SA in 1974. He started writing for France Football in 1978 and has served on in Ballon d'Or jury since 2007.