By Paul Kennedy
Lionel Messi will one of the interviews on the first edition of “60 Minutes Sports,”which debuts Jan. 8 on Showtime (10 p.m. ET/PT).
Bob Simon went to Spain to talk to Messi foe the new monthly magazine program from the makers ofthe iconic CBS News series “60 Minutes.”
Messi, who broke the record for goals in a calendar year, tells Simon more records should fall.
“I always want more,” he said.”Whether it’s a goal or winning in a game I am never satisfied… I always push my limits. And I always try to get better every day.”
Also on the premiere episode: aScott Pelley report looking inside the case against Lance Armstrong and the U.S. Postal Service Cycling Team that led tothe stripping of the cyclist’s seven Tour de France wins.
MLS UNVEILS UPDATED ADIDAS PRIME. Major League Soccer unveiled the updated adidasPrime, the official match ball for the 2013 MLS season. The adidas PRIME uses a cutting-edge panel bonding technique engineered to create a rounder, more aerodynamic and water resistant ball forincreased accuracy. The new match ball will debut at MLS First Kick, the opening of the 2013 season, according to Ernesto Bruce, MLS manager for adidas.
FA CUP FINAL ONFOX. The FA Cup is about to make history with its first live appearance on U.S. broadcast television when Fox Sports airs a third-round match between Manchester United and West Ham United onJan. 5 at 12 p.m. ET. It will also air the final live for the first time on May 11 at 12 p.m. ET. Over the last two seasons, Fox Sports has aired a combination of nine live and delayed matches fromthe English Premier League and UEFA Champions League, averaging 1.5 million viewers.
USL-NIKE PARTNERSHIP. Nike will take over as a sponsor of UnitedSoccer Leagues following the sale of its Umbro brand. Umbro had previously been the majority owner of USL. Nike recently completed its sale of Umbro to Iconix Brand Group for $225 million. “Weare very excited about this new partnership with Nike,” USL CEO Alec Papadakis said in a statement. “We’ve gone from a partnership with aniconic soccer brand to a partnership with the world’s biggest sports and soccer brand, which is great news for everyone involved with USL.”
RUSH-11SPORTS MEDIA DEAL. Rush Soccer, the largest soccer club in the world with more than 39,000 members in 26 states, has engaged soccer-specific marketing firm, 11Sports Media, to prospect thejersey rights for their club following the announcement that Rush has partnered with adidas to be its official apparel partner. “The concept of jersey sponsorship is not new, but the marketingplatform that Rush Soccer offers is indeed unique,” said 11SM principal Eddie Salcedo in a statement.
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The interview better be in Spanish.