Daniel Taylor reports that Manchester City has held talks about a summer tour of the United States as part of their next step toward establishing a global brand andgaining ground on Manchester United’s worldwide popularity.
The club’s chief executive, Garry Cook, is exploring ways of increasing City’s American fan base in a WorldCup year when the U.S. national team has been drawn to play England in the opening group. Cook previously worked as a marketing executive at Nike headquarters in Portland, Oregon, and there have beentalks about staging one of the games in the city. New York and Philadelphia are also under consideration.