It might be the most under-appreciated, under-discussed, under-valued part of American media, especially sports media. It’s the power of Spanish-language media. You might have seen the audience numbers for the World Cup final: Fox had about 39 million viewers and Telemundo about 24 million. It was the most-watched soccer match in American television history. Fox […]
Telemundo
Posted inSoccer America Daily
World Cup final draws 66.4 million viewers
Sunday’s World Cup final between Spain and Argentina shattered all U.S. viewing records for a soccer game after they had been shattered earlier in the tournament. The combined audience (Match window) on Fox and Telemundo platforms was 66.4 million viewers, the most for a non-NFL sportscast since the 1994 Winter Olympics. Fox reported it averaged […]
Posted inSoccer America Daily
USA-Belgium and Mexico-England draw almost 97 million viewers
The USA-Belgium match averaged 50.1 million viewers on Fox and Telemundo platforms, while Mexico-England drew a U.S. audience of 46.7 million (both game windows only), making them the two most-watched non-NFL sporting events since the 1994 Winter Olympics. • The 33,086,000 viewers on Fox is the largest on any network since Super Bowl LX (Seahawks-Patriots) on Feb. […]
Posted inSoccer America Daily
Mexico-England draws almost 45 million viewers
Sunday night’s Mexico-England match in the round of 16 will go down as the best World Cup game ever involving a Concacaf team. For the quality of the game, the individual performances, the atmosphere. Everything. It quite deservedly drew record U.S. television audiences, in Spanish-language and English-language. Until the final numbers for Mexico-England and USA-Belgium […]
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USA-Australia is Friday afternoon viewing hit
The final viewing figure of 16,217,000 for the USA-Australia game on Fox was the most-watched program for a Friday afternoon on broadcast television since a 2020 NFL Christmas Day game on Fox.
Posted inSoccer America Daily
USA-Australia match draws almost 20.7 million viewers
The USA-Australia match at the 2026 World Cup averaged 14,781,000 viewers on Fox.
Posted inSoccer America Daily
USA-Paraguay viewership revised to new record
Fox’s viewership for Friday’s USA-Paraguay match that kicked off in prime time was revised upwards from 15,986,000 to 18,037,000 viewers, incorporating additional data from Nielsen. When you add the 9.5 million viewers for Telemundo’s Spanish-language coverage, that made the USMNT-Paraguay game the most-watched soccer broadcast in U.S. history with over 27.5 million viewers combined. (Previous […]
Posted inSoccer America Daily
USA-Paraguay match draws almost 25 million TV viewers
Victories by the USA and Mexico (and prime-time kickoffs) will make U.S. broadcasters big winners this summer. Fox averaged 15,986,000 viewers for its broadcast of Friday night’s USA-Paraguay game, which was simulcast on Fox One and Tubi streaming platforms. Telemundo averaged 8.9 million viewers for its coverage that included its streaming platforms, including Peacock, making […]
Posted inSoccer America Confidential
Televised soccer turbocharged by World Cup 2026
With this summer’s World Cup comes an unprecedented amount of soccer on American television — in English and Spanish. The majority of the games will be available on broadcast channels: 70 on FOX and 92 on Telemundo. Below is a breakdown of the coverage by various outlets including streaming options, and a link to the […]
Posted inSoccer America Confidential
What we can learn from following Wemby
The NBA is getting out of the way of USA-Paraguay on television. Now that’s a sign of the power of a U.S.-hosted World Cup.