The 2016 Copa Centenariocelebrated the 100th anniversary of the Copa America, but it was conceived by South American federation presidents and Conmebol and Concacaf leaders in conjunction with Datisa, a consortium of SouthAmerican marketing agencies, as a scheme to line the pockets of these soccer executives to the tune of tens of millions of dollars.

Not ready to subscribe? Sign up here for our free newsletter.

Already have an account? Sign in here.