“Chivas in the L.A. market is beyond an afterthought. I think even most soccer fans aren’t aware that they are in this market. So I think there’s going to have to be a substantial reboot, and youcan’t do that quickly. Certainly, they’ve atrophied over the last few years to the point where if they take a year off, it’s going to be like ‘if a tree falls in the forest.’”
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