Posted inSoccer Business Insider, Story

Mizuno enters U.S. market

By Paul Kennedy Mizuno, the well-known Japanese brand, is moving into the U.S. soccer market. Mizuno USA will be offering select models of itspremium soccer cleat line-up online starting December 2013. For the brand’s U.S. launch, four Mizuno soccer cleat models will be available: two exclusively made-in-Japan models,Morelia Neo (MIJ) and Morelia II (full leather/MIJ), […]

Posted inSoccer Business Insider, Story

The power of Messi

By Paul Kennedy One’s first thought upon reading the report that Lionel Messi became the first soccerplayer to rank in the top 10 in the ESPN Sports Poll of Americans’ favorite athletes is, what took so long? It would have said something if, after all these years of blanket coverage of soccer on themajor networks, […]

Posted inSoccer Business Insider, Story

Hexagonal finale is top-rated Mexico game of year

By Paul Kennedy Telemundo’s broadcast of Tuesday’s Hexagonal finale between Costa Rica and Mexico that almost resulted in El Tri’s elimination fromthe World Cup averaged 4.64 million total viewers and 2.81 million adults 18-49, outperforming Fox’s entire primetime lineup, as well as ABC’s programming from 9-11 p.m. ET among adults18-49. The “Rumbo al Mundial” broadcast […]

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