By Paul Kennedy Mondelez International, the maker of such snacks and gums as Oreo, Ritz, Trident and Sour Patch Kids, is making a major consumerplay with soccer through a series of wide-ranging deals with U.S. Soccer, Mexican club Chivas de Guadalajara and U.S. national team players. Based in East Hanover, N.J., Mondelez signed athree-year sponsorship […]
Soccer Business Insider
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Beckham earned more than $26 million in 2012
By Ridge Mahoney and Paul Kennedy According to figures released Tuesday, former England and Galaxy midfielder David Beckham banked enoughcompensation last year to pay for his discounted stake in an MLS team. His company, Footwork Productions, reported he received a salary of 14.1 million pounds ($22.7 million) from thecompany. Adding in the $4 million salary […]
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Orlando commissioners approve funds for proposed soccer stadium
By Paul Kennedy The Orlando group seeking an MLS expansion team cleared another hurdle when the Orlando board of commissioners voted unanimouslyMonday to approve the use of Tourist Development Tax funds for multiple venues, including a proposed downtown soccer stadium. Those funds for the soccer stadium would amount to $20million of the $94.5 million in […]
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MLS signs deal to use Match Analysis tools
By Paul Kennedy Major League Soccer has extended its relationship with Match Analysis to utilize its K2 Panoramic Video system, player tracking andtactical analysis tools to track and analyze the movement of all its players and officials in every match. Match Analysis recently completed camera installation and testing at all18 league stadiums, making MLS […]
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EPL boosts NBCSN late summer audiences
By Paul Kennedy Just how important is the English Premier League to NBCSN? Since the launch of the EPL on Aug. 17, NBCSN has posted a 67 percentincrease in average total day viewership — more than double the increase of any other sports cable network over the same period. MLB Network and NBA TV enjoyed […]
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NBCSN's recent MLS coverage enjoys huge viewership bump
By Paul Kennedy Saturday’s LA Galaxy-Seattle Sounders game averaged 247,000 viewers, making it the most-watched MLS game of the year on thenetwork. It bumped the average for the last eight MLS games on NBCSN to 142,000 per game, up 60 percent from the average of 89,000 for the same eight games in 2012. Thoseeight games […]
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Manchester United's next target: U.S. market
By Paul Kennedy and Ridge Mahoney Manchester United reported record revenues of $552 million and record net profits of $222 million for the fiscalyear ending last June, and the driving force behind the growth is its increased commercial revenue, up 29.7 percent in sponsorship, merchandising and product sales. United revenues shouldagain jump substantially next year […]
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MLS's Atlanta push is basically a slam dunk
By Paul Kennedy When MLS Commissioner Don Garber announced at the All-Star Game six weeks ago that the league’s plan was to expand to 24 teamsby 2020, the names of a dozen or so cities representing all parts of the country were immediately dropped as expansion candidates. Each city has its advantages and certainly committedsoccer […]
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Combined USA-Mexico audience was upwards of 7 million
By Paul Kennedy Tuesday’s USA-Mexico match on UniMás averaged 4,132,000 viewers during the match broadcast. Combined with the2+ million average viewers on ESPN — the broadcast measured as beginning at 7:41 p.m. ET averaged 2,243,000 viewers — that means an average of upwards of 7 million viewers watched Dos a Cero IV onEnglish- and Spanish-language […]
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Dos a Cero IV equals ESPN soccer ratings record
By Paul Kennedy The average U.S. household rating of 1.4 for Tuesday night’s USA-Mexico match on ESPN matched the previous record for a U.S.qualifier set when the USA played Mexico at Mexico City’s Estadio Azteca on March 26, 2013. Dos a Cero IV averaged 2,243,000 viewers on ESPN, making it the second most viewed U.S.men’s […]