By Paul Kennedy
Telemundo’s coverage of the Superclasico — Guadalajara vs. Club America — on Easter Sunday is themost-watched Mexican league game in 2012, but it delivered only 1,876,000 total viewers.
Interest in the Chivas-America derby peaked in 2007 when it drew 4,290,000 viewers for Univision’sprime-time coverage of their Torneo Clausura match.
For the first four years that Univision switched its ratings measurement system to the Nielsen National Television Index, atleast one Superclasico match drew more than 3 million viewers.
In 2010, the two games averaged more than 2.8 million viewers, but interest dipped to less than 2.1 million viewers for2011.
Univision airs the Club America home game, while Telemundo holds rights to the Chivas match.
It hasn’t helped that both clubs have struggled this season. Americafinished 17th out of 18 teams in the Torneo Apertura, and Chivas went winless in its first seven games in the Clausura.
VIVA ARGENTINA. GolTV hasreached an agreement to broadcast more than a dozen exclusive Argentina national team matches through 2014. “We have seen tremendous ratings success with our Argentina national team matches,”Rodrigo Lombello, GolTV’s chief operating officer, said, “and this two-year agreement allows GolTV to offer a valuable product to advertisers and cableproviders.” GolTV also airs the weekly “Clasico” — the week’s top match — from Argentina and “Futbol Argentino,” a half-hour magazine show every Tuesday.
ENDORSEMENT WATCH. U.S. women’s national team goalie Hope Solo has signed on to serve as a brandambassador for Seiko. She’ll promote its Ladies Sportura and Coutura collections to be released this fall.
TRIVIA,TRIVIA, TRIVIA. Ever want to know what a stadium record soccer crowd is? Historian Roger Allaway at
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