By Paul Kennedy
The launch of a new MLS season means a new look for MLSsoccer.com.
Thefirst thing you’ll notice will be that content — and news — has been pushed to the top of the home page and the scoreboard — with a new uniform color scheme — has been dropped to the bottom of thefirst fold.
The MLS Digital team explains:
“We wanted to remove all the visual clutter and let the articles speak for themselves. Wesimplified the categories displayed on the front page to Latest, Popular, Featured Content, and Contributors, removing sections that garnered less interest (these are still available in the menu). Wealso decreased the size of article icons which let us put more stories in the same space.”
The second-fold has been simplified to emphasize what MLSDigital says readers want — the latest news — and what they are talking about — a feed of the most popular stories.
GARBER ADDRESS GOES DIGITAL.
Garber is the first commissionerof a major sports league to utilize this combination of technology and access to speak to fans, partners and media
DALLAS SIGNS LANDMARK DEAL. TimeWarner Cable SportsChannel will air 22 FC Dallas regular-season games on 2013, part of what the MLS club termed the most extensive television broadcast deal in the club’s 18-year history.
The new partnership will not only provide a higher broadcast production quality with all games in HD, it will also allow FC Dallas to travel its broadcast team to all 17 road games.
“We believe Time Warner Cable is the right partner for us and have signed a deal with the intent on growing this into a long-term partnership,” said Hunt Sports Group Vice President
IWF CHANGES OWNERSHIP. INSIDE World Football, one ofseveral web publication covering international soccer business and politics, has been relaunched after a change of ownership.
Martin Wagner, aSwiss media lawyer and publishing entrepreneur, is the majority shareholder of INSIDE World Football AG and based in Basel, Switzerland. The publication’s operations are headed by editor and CEO
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