AC Milan came from behind to beat Juventus 2-1 on Friday and set up a showdown with Inter Milan in the Italian Super Cup final in Riyadh.
Sergio Conceicao took charge of his first game as AC Milan coach after he was appointed to replace Paulo Fonseca earlier this week.
But Kenan Yildiz fired Juventus ahead after 21 minutes after poor defending from Theo Hernandez allowed the Turkish midfielder beat Mike Maignan in the Milan goal.
AC Milan was transformed after the break in the second semifinal of the four-team tournament in Saudi Arabia, which is staging the SuperCup for the third year in a row.
Christian Pulisic pulled Milan level from the penalty spot after 71 minutes before under pressure Juventus defender Federico Gatti inadvertently turned into his own goal four minutes later.
AC Milan will try to win the Italian SuperCup for the eighth time and first since 2016 on Monday, against three-time defending champion Inter, which dominated Atalanta 2-0 on Thursday thanks to a double from Dutch international Denzel Dumfries.
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