Mexican companies hope to capitalize on the excitement surrounding the Tri, Mexico’s national team, by offering huge incentives in case it does well at the World Cup.
One electronicsstore has promised to pay back customers who buy high-definition TVs if Mexico wins five games — something it has never done before.
And in case of four wins? A chain of auto dealerswill make the fourth month’s payment for anyone who takes out a loan and buys a car from them.