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Here is the latest information on how FIFA will conduct the public sale of tickets for the 2026 World Cup in the United States, Canada and Mexico.

First phase:
Monday, Sept. 29:  Winners in the Visa Presale lottery began receiving notifications via email on a rolling basis of the 24-hour time slots, beginning on Wednesday, when they can purchase tickets.

Wednesday, Oct. 1: The lucky fans can begin to purchase tickets (four tickets per person per match with no more than 40 purchased).

• Rules: FIFA has published rules for the sale of World Cup tickets. It limited one entry per person and one per household.

Later phases:
Another registration window — without the requirement of using a Visa card — will take place Oct. 27-31 followed by windows for draw winners to be notified and then purchase tickets. A third phase will take place after the final draw Dec. 5 in Washington — only then will we know the matchups for all group games — followed by a chance to buy any remaining inventory of tickets on a first-come, first-served basis closer to the World Cup opener on June 12.

• About 6.5 million tickets will be available for the World Cup’s 104 matches. Not all tickets will be sold to the public. FIFA will allocate an allotment to each team’s federation for distribution to its supporters and another to its commercial partners. A portion will be sold as part of hospitality packages and some will go to volunteers.

Prices:
Starting ticket prices will range from as low as $60 for group-stage matches to $6,710 for a ticket to the World Cup final at MetLife Stadium July 19 in New Jersey. Prices will be set by category: Category 1 to Category 4, like FIFA has done for other tournaments.

• FIFA will use variable pricing, which means it will adjust ticket prices up and down throughout the process to reflect demand. Its intention is to reflect the demand for tickets on the resale market — and garner the additional revenue instead of letting it go resellers. FIFA will launch its own ticket resale platform without a cap on prices on tickets sold in the United States and Canada. (Mexican law has resale restrictions.)


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Paul Kennedy is the Editor in Chief & General Manager of Soccer America.

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