Adidas:
Timothée Chalamet (with a lifelong love of soccer) joins Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, Zinedine Zidane, David Beckham and Alessandro Del Piero (along with Isaak. Ruthie and Clive) in this 5-minute adidas film about neighborhood lore. Cameo: Nashville SC’s Alex Muyl, Chalamet’s childhood friend.
‼️Watch (👇): adidas Backyard Legends | The greatest football story ever told
Ferrero
Tom Brady is the face of the “Go All In” sweepstakes with a $1 million grand prize, part of a $100 million campaign around the World Cup.
🎥 Watch: Tom Brady pitch Nutella: ‘All Day’
Hershey’s
Hershey’s celebrates a real hometown hero Christian Pulisic. On June 6, fans can get free Pulisic’s’ milk chocolate bars while supplies last at Hershey’s Chocolate World in Hershey, Pa. at 9 a.m. and at Times Square in New York at 10 a.m.
Instagram: ‘He’ll always be one of us‘
Lay’s
The “No Lay’s, No Game” campaign had gained early success with the UEFA Champions League features an “Epic Watch Party Chat” on WhatsApp with Lionel Messi, David Beckham, Alexia Putellas, Steve Carell and Thierry Henry.
🎥 Watch (👇): “Bandwagon” (aiming at an American audience)
McDonald’s:
McDonald’s has launched the FIFA World Cup Meal with legendary limited-edition cups in select markets. The U.S. lineup showing off the cups includes David Beckham, Lamine Yamal, Son Heung-min, Christian Pulisic, Santiago Giménez, Thierry Henry, Ronaldinho and Alphonso Davies. (Pulisic says his go-to post-game meal growing up in Hershey was Chicken McNuggets and a McFlurry.)
Modelo:
You’ll see a lot of “Best Seat in the House” on Telemundo with a series of 30-second ads (also in English). Modelo is Modelo is partnering with Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina and Raphinha.
🎥 Watch: The Cerveza for Fútbol: Away Seats
Mondelēz International:
A summer of soccer brings together Christian Pulisic, Alex Morgan and Sophia Wilson alongside Pitbull through the brand’s snack products featuring a “Score Snack Goals” sweepstakes.
Pepsi:
“Soccer Deserves Pepsi” is Pepsi’s campaign featuring David Beckham, Memo Ochoa (back for a sixth World Cup with Mexico), Christian Pulisic and Vini Jr. in English- and Spanish-language ads. Beckham and Ochoa (back for a sixth World Cup with Mexico) are featured in the national commercials, with Kyle Martino voicing the English-language spot and Pulisic and Vini Jr. also appearing. Pepsi is holding a sweepstakes for fans to win a grand prize of an ultimate at-home matchday viewing upgrade (grill, custom cooler, projector, patio set and more)
Powerade:
“Power Your Fate” celebrates the idea that an athlete’s destiny isn’t left to chance, it’s earned through preparation, grit, and determination. Featured are both every day and elite athletes, including Lamine Yamal and Rodrygo.
🎥 Watch: Power Your Fate
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The Adidas advert isn’t quite Nike Joga Bonito-level excellence but I’ll take it.